
Luxury floral studio · NYC
The Urban Florist
- The goal
- A florist with high-end arrangements needed a site that felt as premium as the product — the old one undersold the work.
- The approach
- An editorial, gallery-led design with rich photography, refined typography, and clear paths to order for weddings, events, and subscriptions.
- The result
- A site that finally matches the price point — visitors immediately understand this is a luxury studio, not a corner flower shop.
